DJ Ben Holden isn't a brand conjured in a marketing meeting. It's the natural endpoint of a career that started in a high school gymnasium and evolved through every era of American popular music.
The Early Years
Before there was a name for it
Mark W. Mumma of Oklahoma City discovered early that he had a gift for reading a room and filling it with the right music at the right moment. Long before mobile DJing was a recognized profession, he was doing it — for church functions, school events, and anyone who needed someone to make a gathering feel like a party.
His first official venture had a name: Nickelodeon Entertainment Systems. Not the cable channel — this was earlier, and more personal. A mobile rig, a crate of records, and the kind of instinct for crowd energy that can't be taught.
The College Years
Hit Music, Betamax, and the night MTV changed everything
Student D.J. Mark Mumma spins the disc at the Welcome Back Week dance.
Mark carried his passion into college, rebranding his operation as Hit Music and expanding his reach across campus and the Greek system. Then, on August 1st, 1981, MTV launched — and everything changed.
Where most DJs saw a cable channel, Mark saw the future of live entertainment. He immediately recognized that music videos weren't just promotional content — they were a show. He began recording music videos off MTV onto Hi-Fi Betamax tapes using dual decks, then renting big-screen televisions to bring the MTV experience directly to his events. While other DJs were spinning records in the dark, Mark's gigs looked like a broadcast.
As Social Chairman of the Epsilon Sigma Chapter of Tau Kappa Epsilon in Edmond, Oklahoma, he produced fraternity parties, formal dances, and school events with a production value nobody else in the market was offering. Attendees weren't just hearing music — they were watching it.
The DJWebGuy Era
Weddings, reunions, and always the videos
In the 2000s, Mark evolved again — rebranding as DJWebGuy and bringing his signature music video presentation to wedding receptions, class reunions, corporate events, and private parties across the Oklahoma City metro.
Through every rebrand, one thing never changed: the music videos stayed. While the rest of the industry moved toward laptop playlists and mirror-ball minimalism, DJWebGuy events always had a screen. The presentation was always part of the package. Turntables were never the point — connection was.
The Evolution
From the event floor to the phone line
By 2018, after decades of mobile setups, load-ins, and late nights, Mark retired the road rig. But the voice, the instinct, and the production sensibility didn't retire with it. They found a new format: telephone hold music production.
The realization was simple but powerful. Every business with a phone system has a captive audience sitting on hold — and almost every business wastes that moment with generic beeps, stock muzak, or dead silence. Mark had spent forty years perfecting the art of keeping an audience engaged. Why not apply that to the thirty seconds someone spends waiting to speak to a sales rep?
DJ Ben Holden was born.
The First Client
The Fireside story
Fireside Concepts in Oklahoma City became DJ Ben Holden's first client — and proved the concept in a way no pitch deck ever could. The custom hold music track went live on Fireside's phone system, and the reaction from their callers was immediate and unexpected.
Customers didn't complain about being put on hold. They complained about being taken off it too soon.
One Fireside customer, upon being reconnected to her sales representative, reported that she felt she had been "having a conversation with DJ Ben" during her hold time — so engaged by the personality, the pacing, and the production that the wait hadn't felt like a wait at all.
